Bitch On Twitter, Get Results?

So, one day I simply got sick of receiving daily Orbitz.com emails about specials and promotions. It was time to unsubscribe. But instead of just clicking on a handy “unsubscribe” feature at the bottom of the email that did it all in one fell swoop, I had to log-in to Orbitz first. I didn’t have my account info at the time, so I just gave up for the time being.

I then posted my sudden irritation on Twitter:

“Having to log-in to a website to “unsubscribe” from an email is lame. Turns out I don’t want Orbitz to notify me daily about vacations.”

A couple days later, I got an email from Orbitz, stating:

“Your comments posted on Tweeter regarding our promotional emails was forwarded to our attention for review. I appreciate the opportunity to respond to your concerns.”

Now, aside from being a bit spooked and creeped out, I was laughing for a bit that they didn’t know the difference between “Twitter” and “Tweet”.

So, is there really someone at Orbitz employee searching the web for complaints, especially on Twitter, and looking to make amends? If so, that’s amazing and actually a very welcoming feature in my mind.

With every service based company, there are going to be loads of rants on the web, especially on Yelp.com, Epinions.com etc. But I just find it fascinating that Orbitz was on the hunt for them.